@fauzanrezda

A product guy. An entrepreneur. A lecturer. An observer.

Many years in product development space with specializing as a new product builder. Built various of product across industry including tech, fashion and retail.

Based in Bandung, ID.

My Portfolio

There is nothing new under the sun. What I do is playing with many market aspects to penetrate the product into untapped market.

Here are my few notable product portfolio:

Sunbathe Inc.

Beauty & Skincare

A men’s personal care brand designed for youth middle class with 66mn market size.

80%+ prefer brand with masculine image for the product.

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POP DOP

Fashion

When school uniform meets streetwear.

This segment has no innovation for decades. Targeting 3mn market size and always regenerating.

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Pitchplay

Technology

Started from UGC paid content platform, transformed to become all-in-one community app.

Reached CAC:LTV 1:4 in the first year.

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AXIS Spot

Technology

As part of XL Axiata, AXIS has a specific app for their retailer.

AXIS Spot is a new features designed to give them new revenue streams, such as nice number sales.

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CGV Self-Ticketing

Technology

LOKET, which was part of GOJEK Group, collaborated with CGV Indonesia to create a new sales experience.

We implemented new things including unattended EDC.

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Cili

Food & beverages

I was experimenting how to create food business with many branches as fast as possible utilizing cloud kitchen mechanism.

We had 5 branches in a month before it had to be closed.

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Work Experience

Media Coverage

Have a business idea?

If you have a business idea that makes you cant sleep for straight 3 days, its a good sign!

I’m passionate to new product development and might help you up to formulate and create your go-to-market strategy.

Lets do it!